Welcome to

Facebook Advertising

3

facebook overview

Facebook Advertising is the most effective way we’ve found to grow our audience faster than any other form of social media marketing. Their powerful demographic tools and audience insights let you target the right audience and deliver the right message.

Before we build our first ad, let’s cover a brief overview and learn a few tricks on finding your right audience. This will help you target and deliver the right ad when we begin building your Facebook Ads.

Facebook advertising

Now that you understand how to search for your audience, let’s learn how to build your first Facebook Audience Profile

Creating custom audiences - part 1

Finding audiences using Facebooks Audience Insights tools are just one way to find and target new audiences. Another powerful way to find new audiences and grow your subscriber list is by retargeting those who have visited your website, Facebook page, watched your Facebook videos, people who've engaged on your Instagram account and more!

Creating custom audiences - part 2

Now that you understand how to create custom audiences, it's time to really boost your reach by creating "look-a-like" audiences. You'll quickly see how taking a small audience of 1,000 and suddenly reach millions! It's highly effective in finding a much broader audience and growing your subscriber list.

Creating look-a-like audiences

Spend some time building several different Audience Profiles. As you do further research, you’ll discover other profiles to build around… it can be a lot of fun! :)

And finally... Let's take some time to understand how to import your subscribers lists. After you've built a decent size subscriber list, you can use Facebook's powerful retargeting tools to promote your ads to your existing subscribers and customers. It's one of the most effective ways to generates sales using Facebook Ads and create new look-a-like audiences..

PLEASE NOTE: This lesson is here to provide you with the process on how to import your list. Take your time to walk through the following lessons. When you're ready to begin creating Facebook Sales Ads, you can join us inside the "Facebook Ads - Generating Sales" lesson of this class.

Importing subscriber lists

Let's continue to creating your ad...