Now that you’ve created your Cold Lead Ad, we need to retarget those leads with a Warm Lead Ad and take them to your Warm Lead Magnet. I promise, Facebook makes it super easy to retarget your audience. The wonderful part is, you know they’ve already visited your site... why not give them something even better!
Congratulations! You’re now a Facebook Ad rockstar! :) Stick with it and be patient. Not all ads are going to work as well as others but you’ll begin to learn what content will work best with your ideal audience.