Welcome to Section 2 - Creating your Brand.
Creating an effective brand is essential to how you communicate and relate with your audience. You only have a few seconds to convey the right image, color and message. Taking the time to properly plan out your branding will help you relate to your target audience and begin to build lasting relationships.
Everything from understanding your ideal customer, creating your brand and the planning in the next few lessons, will help you save time when you’re ready to begin building your website, videos, emails and other marketing materials.
You don’t want to go back and realize your branding, colors, images etc. are inconsistent and not properly communicating to your audience. You want to make sure you present a well thought out and professional brand that clearly conveys who you are in a consistent and meaningful way.
Let's begin!