People unfamiliar with design don’t necessarily know why they relate to a certain image or color. Or even why they “feel” a certain way when they see a beautiful designed logo or image. However, the human eye naturally recognizes good design - just like it can see the same beauty in a balanced and interesting piece of art.
Learning the WHY behind design gives us the ability to powerfully affect our customers and thus drive more sales and visitors to our website!
Let’s start with finding the right images, understanding typography and selecting the right color palette for our brand.
***Also be sure to download your Design 101 - Branding Worksheet***