Welcome to

Creating Your Brand

3

branding resources

Now that we've covered the essentials to designing and creating your brand, here are some helpful links for you to explore:

IMAGERY

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Typography

It can become a little overwhelming trying to find the right typography mix for your brand. Be sure to keep it simple (no more than 2-3 font families) and keep it legible for your audience. You don’t want to select a font that makes it difficult for the reader (i.e. too scripted). You only have a few seconds to grab their attention so make it count.

Here is a helpful blog post pairing Squarespace fonts:

Here are a few fun Pinterest Boards related to typography.

COLOR

Design Seeds is helpful for planning your branding color palette:

Canva has a very helpful tool for generating a starting color palette from one of your images: 

Here's a helpful FREE tool to select colors from your images:

Here’s a great Pinterest Board discussing the psychology of color:

Here’s another great blog post on color and design inspiration:

Canva has a great blog on design and tips for your branding:

Let's continue to website 101 and planning...