Welcome to

Finding Your Audience

3

creating Your ideal customer

Now it’s time to walk through the steps of building our Ideal Customer Avatar. Dig deep and explore all the details about your ideal customer. Give him/her a name and really ask questions on who they are, what are their passions and who you wish to serve.

Be sure you downloaded your Ideal Customer Worksheet to use in the next video...

ideal customer avatar

I hope you found this inspiring and opened you to understanding more about yourself and who your audience is. I’ve always found this exercise extremely helpful and it’s always great to come back to understanding our passions and who we’re serving. The more we can step into their shoes, the more we can relate to our audience.

Let's continue to creating your brand...